BANCA ROMÂNEASCĂ
A good Loan indeed, is a Loan in need!
The request: to create a visual identity for the Unsecured Loan banking product.
The Idea: “the Good credit” – the concept moves the focus from the rational characteristics of Unsecured Loans: without justification to the credit, this time, the Good Credit meets you half way, and fulfills your every wish.
Media Mix: POSMs & online executions
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