Spot publicitar pate Bucegi – tema Sportivul
The request: An integrated campaign, for a younger audience, without losing any relevance among older Pate Bucegi fans. Also, we had to find a solid platform, a tailored territory, that only this brand, the leader of its category, could occupy.
The idea: No matter what your rituals around the kitchen are, there’s ONE step that nobody ever misses: once you spread Pate Bucegi on bread, you’re gonna spread some more.
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